Today, the importance of having (and using) a blog on many business websites, takes on new importance. Google’s blog post Relevance meets the real-time web says, “we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.”

What this means to you is your content, when presented properly, has a chance of being found in Google shortly after it is posted. Take another look at how well you are using your blog. If you are not using Twitter and or other social media, maybe now is the time to look at using those tools as part of your online presence.

As more and more users embrace the use of mobile devices for searching, this opens amazing opportunities for those delivering content wisely.

There will definitely more coming about this.

This entry was posted on Monday, December 7th, 2009 at 3:45 pm and is filed under Google, Search, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.