Today, the importance of having (and using) a blog on many business websites, takes on new importance. Google’s blog post Relevance meets the real-time web says, “we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.”

What this means to you is your content, when presented properly, has a chance of being found in Google shortly after it is posted. Take another look at how well you are using your blog. If you are not using Twitter and or other social media, maybe now is the time to look at using those tools as part of your online presence.

As more and more users embrace the use of mobile devices for searching, this opens amazing opportunities for those delivering content wisely.

There will definitely more coming about this.

In an effort to be even more responsive to our client’s needs, and for those of you with questions about our services, WebWise Design & Marketing is now using Twitter. You will find us here: http://twitter.com/webwisedesign

We’ll look forward to hearing from you @webwisedesign.

So, what is a “Landing Page,” and when and why do you need them? Well, practically all of your pages are, or should be, landing pages. Those of you with PPC campaigns should already understand the importance of landing pages. All of your pages that have been indexed by Google and other search engines are defacto landing pages for search terms that are on your pages.

PPC landing pages should be about a specific topic, product, item or event you want to promote or sell. Putting multiple topics, products, items or events on a page will most assuredly not serve you well for PPC landing pages. Nor will they serve you well in organic (so-called free) search results. Your content should be page-specific to compete well (obviously, there are many other factors as well) in organic search results. Talking about more than one thing on a page dilutes the value as far as search engines are concerned.

The point is you should pay careful attention to creating any of your pages. Always follow Google’s guidelines for creating content. The essence of their most important guidelines is as follows:

• Write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your page actually includes those words within it.
• Make pages for visitors, not for search engines. (A useful test is to ask, “Does this help my visitors? Would I do this if search engines did not exist?”)

Treat all your pages as potential landing pages, and you won’t have to write one specifically for your next Google Adwords campaign. Just choose one that already exists on your site.

Good landing pages will help you meet your objectives and exceed your goals.