Really good Search Engine Optimization is a complex process. That said, effective SEO can be as simple as one, two, three….and four. Do four reasonably simple things, and you can see your rankings in Google Search Page Results, aka SERPS, improve considerably.

So you want your web pages to get found well, and you don’t want to spend a lot of money or time to make that happen? Well, look no further.

If you have a webmaster, provide him or her with a title for each of your pages. The “title” should use keywords  describing the content on the page (that is, keywords that potential visitors would search for hoping to find what you offer). Also provide your webmaster with a good headline (that is similar to, and contains the same keywords as the title) for each page. And of course you need some text describing what you offer. Obviously, that text should contain the same keywords near the start of the first paragraph. Your webmaster should be able to take it from there.

If you maintain your own website, then you should pay attention to this list.

1. Title tag
2. <meta> description tag
3. Page header <h1> tag
4. Well-written text

For those of you who don’t know what those four items are, I’ll describe them.

1. The <title> tag defines the title of the document.

The title element does the following:
Defines a title in the browser toolbar (displayed at the very top of your browser)
Provides a title for the page when it is added to favorites
Displays a title for the page in search-engine result

2. The <meta> description tag provides a description of the HTML document (your web page). The <meta> description will not be displayed on the page, but Google will display (most of the time) the information in search results, and just as, if not more, importantly uses it as one of the “signals” in determining how highly your page will rank.

3. The header <h1> tag contains the “headline” for the page (also used as a Google “signal”)

4. The first sentence of the first paragraph should contain the same keywords. (also used as a Google “signal”)

As I said, basic SEO is as simple as one, two, three….and four. Do remember to do them for each of your pages. Of course there is much more you could, and should, do. If your webmaster isn’t doing those basic four things for you, tell him you would like to pay him or her for doing so, as it does take some time to do it right. In this case a little time and or money spent will reward you with higher search rankings.

How to start, and how a web design firm can help:

Sometimes many people (including me now and then) over complicate things when starting to create or redesign websites. Most of us think about what we want our website to do for us, and that is only natural. While that may be natural, what we should be thinking about, is what our visitors (read: prospects and customers) want.  I know it is hard for some to accept, but if you give your visitors what they want, they’ll turn into customers that will help you achieve your goals.

Let’s talk about what your website visitors want in very simple terms.

• Who are you?
• What do you offer?
• Why are you different?
• Can I easily find details about your products or services?
• Why should I trust you?
• How do I order or contact you?

Think about your answers to those simple questions, and you will soon realize the answers are not as simple as the questions. Don’t let that discourage you. It is not that difficult, and it will surely be worth your time.

Before you start answering the questions, think about who you want your visitors to be. Who are you trying to attract to your website? Write a small paragraph answer for each of the questions. Read it over and think about how your prospective visitor will search for a business or organization with products or services like yours.

So, now you have some paragraphs of text, that may or may not look good to you. Don’t be frightened away. You have made a great first step. This is a good time to talk with a professional web design firm. I have nothing against a one-person shop. I was one for a short time fifteen years ago. There are a few great developers who “do it all.” The keywords are “few” and “great” for most geographical areas. Graphic design (specifically for the web), coding/programming, Search Engine Optimization aka SEO, and web presence marketing are, for the most part, very different elements of website development. Not many individuals are great at all of those elements.

Okay, I’ll shamelessly suggest you talk to us at WebWise Design & Marketing. We’ll help you take what you written and develop a plan for your new website. Then, we’ll design your website with your potential visitors in mind. Our extremely talented graphics designers will create custom graphics. Our highly skilled coders and programmers, will create the pages, adding the functionality that your audience requires and deserves. We’ll keep you involved along they way. We’ll talk with you about using social media and tools that may be right for you and your audience. Your site may very well need a blog. You also might augment  your online presence with a Facebook page, and/or a Twitter account. Of course, your website needs to be structured and coded properly so your information gets found readily on Google and other search engines. We’ll also talk with you about Google AdWords and other pay-per-click (PPC ) options, that will help you jump start a new or redesigned website. Those are only some of the services you get from a web design company that offers a full complement of services.

Bottom line: Start thinking in simple terms, get some of those thoughts and questions on paper, and contact an experienced and talented web design company. Call us today at 1-800-281-9993 or 1-608-822-3750 or use our contact form.

Well, the importance of great photos on your website got ratcheted up a notch. As I wrote in our last post, the new Search Options feature on the Google Search Engine Results Pages, aka SERPs has changed the way searchers will view results. “Sites with mages” isn’t the only feature  (actually, a search filter you may activate by clicking) that is easier to see and more likely to be seen, but it is extremely important.

Since the “Sites with images” feature  has the potential to impact many of our clients and a lot of other website owners, I believe it is worth closer look. For those of you who rely on photos to help sell your product (and if you don’t do that, you should), it is definitely time to pay more attention to photo quality. Google understands that searchers like visuals. That is why the have options for maps, videos, sites with images,wonder wheel and more. Believe me as more and more users discover the “Sites with images” feature, that will be the only way they look at search results when searching for products, real estate property, homes and anything for they may hope to see a photo with the results. It will be the first filter applied to real estate searches.

The bottom line is — you need quality photos to compete on the web. Now I know some of you are saying to yourself, yeah, yeah I’ve heard you say that before. Well, there is a reason I preach quality photos. Website visitors like photos, and they LOVE quality photos. Now, I am not telling you to go out and buy the newest, digital camera with a dozen or more megapixels. I won’t get started on the “Megapixel Myth.” I’ll just let David Pogue tell/show you about it in this short video on the Megapixel Myth.

What sets great photos apart from those seen on many websites is photo composition and lighting. Of course, having camera with a good optical lens, sensor and circuitry, not to mention knowing how to use the camera settings, all factor into shooting really great photos. It is not enough to buy a good camera. You need to learn how to use your camera, and how to shoot great photos.

Here is an example of what was displayed when I searched for “southwest wi trout stream property.” (sans quotes) Google will display photos that are on the page visitors will see if they click. Great photos will make them click.

If you don’t have, or are not willing to spend, the time to learn, then you need to hire the best professional photographer your budget allows. Before hiring them ask to see examples of photos they have taken that are similar to what you need for your website. Whether it is your time or your professional’s time it will be some of the best time you can spend. It will reap benefits in the form of more visitors to your website, more page views, and visits of longer time on your site.

The quick and real summary: Professional quality photos will help you more than ever when searchers use Google’s Search Options “Sites with images” feature.